Brand transformation successes.

AT&T

How does a global telecom inspire and accelerate the development of women leaders? I partnered with AT&T to create “WOW!”, the company’s largest internal initiative for women’s engagement and leadership development.

I led the team that developed the program, crafted its name, and created the visual identity. We launched a digital space for women to collaborate, share resources, and seek mentorship, complete with 60 inspiring videos of leaders sharing their journeys.

The initiative grew the Women’s Employee Resource Group from 800 to 2,300 members, and the mentoring program now supports over 30 circles, positively impacting 200 employees across AT&T.

Popeyes Louisiana Kitchen

I partnered with Popeyes to streamline branding and ensure consistency by defining core brand elements and standards. This led to a more efficient brand approval process and stronger brand alignment across the company.

I conducted a brand asset inventory to develop master brand standards for both domestic and international markets. Additionally, I created an approval process for marketing materials and developed brand education materials used in annual training sessions.

These efforts increased brand adherence among employees and franchisees, resulting in a uniform brand presence across all restaurants globally.

Coca-Cola Enterprises/Coca-Cola European Partners

After merger and acquisition activities brought new programs around employee benefits, compensation, professional development, diversity, and recruitment, Coca-Cola European Partners (CCEP) needed a unified employer brand to foster a sense of cohesion and purpose. This brand would also need to clearly communicate program details and guide management-employee dialogue during the transition to a new work environment and structure.

I led the team that developed an integrated brand platform with visual and verbal communication tools, collaborating closely with Internal and HR Communications. This involved strategic planning, budgeting, and creative execution across multiple languages and media, including print, video, digital, presentations, animation, email, environmental, and direct mail.

The work delivered year-over-year engagement score increases and earned multiple International IABC and Melcrum awards, along with a major Printing Association award in the U.S.

Garden of Life

I developed a packaging design for Garden of Life that communicated its premium market position while clearly distinguishing its various product lines. In addition, I refined the logo to reinforce the brand’s commitment to organic health and wellness.

The new design resonated with both retailers and consumers, leading to a significant sales increase of over 200%, surpassing forecasts.

Clearleap (now IBM Watson Media)

Clearleap, named the #1 fastest growing software company in Georgia according to Inc 500, was quickly expanding but still had the branding of a startup. As they transitioned into a global player, I led the team that developed a comprehensive graphic system to reflect their evolving brand at every touchpoint—marketing collateral, trade show booths, social media, and the web.

This unified and consistent brand presence helped Clearleap expand into Europe, Asia, and South America, ultimately leading to their acquisition by IBM Watson.